The platform had a vast amount of content that was poorly organized, leading to user frustration and decreased engagement.

User Research: Conducted user research to understand navigation pain points and gather insights on user needs.

Information Architecture: Reorganized the site’s information architecture to create a logical and user-friendly structure.

Mega Menu: Introduced a mega menu to provide a comprehensive overview of all available categories and subcategories.

Search Enhancements Improved the search functionality with predictive text, filters, and sorting options to help users find content quickly.

Consistent UI Elements: Ensured consistent use of UI elements and visual cues across the platform to guide users intuitively.

Increased User Engagement: User engagement metrics, such as time on site and page views per session, increased by 40%.

Lower Bounce Rates :The bounce rate decreased by 25%, indicating users were finding the content they needed more efficiently.

Improved Course Enrollment :Course enrollment rates saw a 30% increase, showing that users were able to navigate to desired courses more easily.

User Feedback: Users provided positive feedback through surveys, praising the new navigation for its clarity and ease of use.

Heatmaps and Analytics: Heatmap and analytics data showed more balanced user interaction across the site, indicating improved content discovery.

Support Tickets: : There was a noticeable reduction in support tickets related to navigation issues, reflecting the success of the redesign